Women’s Aid runs the Too Into You campaign which is focused on young people, in particular young women, aged 18-25. The campaign aims to teach young people about the difference between healthy and unhealthy relationships, the red flags of relationship abuse, and provide support at our dedicated website for young people toointoyou.ie.
When the person you’re going out with is into you it can be exciting, but if they are too into you this can be a red flag for relationship abuse.
Hello! I am Mary and I am the Coordinator for Too Into You. I am responsible for the successful delivery and strategic growth and development of the Too Into You Project. My background is in women’s health and mental health policy and advocacy. I have a particular interest in LGBTQ+ issues.
I’m Madeline and I’m the Too Into You Project Officer. I support the delivery of the Too Into You project by making sure the campaign is visible for young people through communications, social media and content creation. My background is in communications and youth work, specifically focusing on sustainability and gender justice.
Young people from across Ireland help us spread the word about intimate relationship abuse and the #TooIntoYou campaign.
They become Ambassadors so those who need support feel less alone.
In Ireland, 1 in 5 young women and 1 in 11 young men aged 18-25 have been abused by their partner or ex. Of the young women subjected to abuse:
The Samuel Beckett Bridge and Convention Centre lit up to highlight the mental health impact of intimate relationship abuse on young women.
In September 2023, we brought the #TooIntoYou campaign to Electric Picnic festival as part of Festival Republic’s initiatives to promote safer gigs and to help promote zero tolerance of sexual violence and harassment.
In July 2023 we brought the Too Into You campaign to Longitude festival to raise awareness of the red flags of abuse.
On Valentine’s Day 2023, we ran a pop-up #TooIntoYou Valentine’s Day experience. Watch the video here.
We launched the new toointoyou.ie website with friends and supporters of the campaign.
Please get in touch if you have a question about the Too Into You campaign. Email Mary at mary.hayes@womensaid.ie