Too Into You Campaign

Women’s Aid runs the Too Into You campaign which is focused on young people, in particular young women, aged 18-25. The campaign aims to teach young people about the difference between healthy and unhealthy relationships, the red flags of relationship abuse, and provide support at our dedicated website for young people toointoyou.ie.

When the person you’re going out with is into you it can be exciting, but if they are too into you this can be a red flag for relationship abuse.

At toointoyou.ie, young people can:

Our people

Mary Hayes

Hello! I am Mary and I am the Coordinator for Too Into You. I am responsible for the successful delivery and strategic growth and development of the Too Into You Project. My background is in women’s health and mental health policy and advocacy. I have a particular interest in LGBTQ+ issues.

Madeline Campbell

I’m Madeline and I’m the Too Into You Project Officer. I support the delivery of the Too Into You project by making sure the campaign is visible for young people through communications, social media and content creation. My background is in communications and youth work, specifically focusing on sustainability and gender justice.

Too Into You Volunteers

Young people from across Ireland help us spread the word about intimate relationship abuse and the #TooIntoYou campaign.

Get the facts

In Ireland, 1 in 5 young women and 1 in 11 young men aged 18-25 have been abused by their partner or ex.  Of the young women subjected to abuse:

Too Into You campaigns highlights

Too Into You Podcast

With expert insights, real stories, and honest conversations, this series is designed to help young people spot the difference between healthy and unhealthy relationships. Each episode will unpack red flags, celebrate green flags, and help you recognise when someone is too into you.

#TooIntoYou at Festivals

We bring our the #TooIntoYou campaign to music festivals like Electric Picnic and Longitude as part of Festival Republic’s initiatives to promote safer gigs and to help promote zero tolerance of sexual violence and harassment.

Valentine’s Pop-up Shop

On Valentine’s Day, we ran a pop-up #TooIntoYou Valentine’s Day experience to disrupt young people’s understanding of romance and show how abuse can hide in relationships that seem romantic on the surface. Watch the video here.

#TooIntoYou Social Media Campaigns

We run the #TooIntoYou awareness campaign on social media to raise awareness of intimate relationship abuse amongst young people and the supports we provide at toointoyou.ie

Listen to podcasts featuring Too Into You

Too Into You media releases

Contact us

Please get in touch if you have a question about the Too Into You campaign.  Email Mary at mary.hayes@womensaid.ie