Ally Action List

Women’s Aid and Allianz are calling on men to become allies in ending gender inequality and gender-based violence with the launch of the Ally Action List. Many men want to help, but society hasn’t always made it clear what true allyship looks like. That’s why we’ve created this straightforward, practical guide to show how men can play a key role in this movement and turn good intentions into real, meaningful action.

Lean into positive norms

Did you know…

74% of men in Ireland agree that if a man sees another man acting aggressively towards a woman, he should intervene.

Source: Core Research for Women’s Aid, 2024.

Action 4

Be open to conversations about masculinity

Start conversations about what it means to be a man today – talk about the pressures, expectations and stereotypes you face. Listen to others, understand their views and create a safe space to explore these topics. These chats can help normalise vulnerability and build stronger, more authentic relationships.

Action 5

Embrace and promote positive ideas about masculinity

Plenty of online voices claim men need to be tough, in control or unemotional, but you don’t have to accept it – question it. If a friend says something like that, ask, “Do you really think that’s what it means to be a man?” Look for and share positive role models who show empathy and stand for equality.

Action 6

Speak up when you hear sexist comments

If someone cracks a sexist joke or makes an inappropriate comment, don’t just let it go. Ask them – without judgement – why they think it’s funny. It might feel awkward, but speaking up can shift the tone and set a better example for everyone around you.

Action 7

Step in when you see something wrong

If you notice harassment or someone looking uncomfortable, don’t ignore it. You don’t need to be confrontational – sometimes distracting, checking in with the person affected, or getting help is enough to make a difference.